Ultra Premium Direct invented the concept of DTC sales of dog and cat food in France since 2014. Through direct sales and fast delivery, Ultra Premium Direct allows nutritions that respect the carnivorous diet of dogs and cats (grain-free or low-grain) to be accessible to all, with or without a subscription.

100% Made in France, your pets' well-being lies at the heart of their commitment.

"I lost my dog a few years ago – it was in part due to the food I was giving him. That’s when I realized there was a better way of doing things. If we care so much about what we eat, why shouldn’t we do the same for our pets? Ultra Premium Direct offers a natural and premium option for dogs and cats. We sell direct from the factory allowing us to keep our prices affordable."